Move from an overview to the relevant group
The analytics centre brings together retention, memberships, attendance, revenue, automation and exports. Available filters include period, location, room, group, membership plan, member type and access type. Use them to establish whether a change concerns the whole organisation or one part of it.
Selected retention views support drilldown to the participants behind a result. This lets the team review the actual people who have not renewed instead of working from a total alone.
Understand the retention definitions
An active customer has qualifying paid access on the last day of the analysed period. A returning customer begins another qualifying access period after a break of at least 30 days. The lost-customer definition concerns an expired membership without renewal for 30 days.
Renewal reporting distinguishes the on-time window within seven days from later renewal in the seven-to-thirty-day period. Use the report’s classification consistently when reviewing boundary dates. Cohort retention at D30, D60 and D90 shows continued qualifying access at those horizons; it is not a guarantee of physical attendance.
Connect financial and participation context
A paid member can stop training before their service expires. Attendance can therefore identify a useful question that financial status alone will not reveal. Check the underlying record before deciding on follow-up.
Revenue, online and manually recorded payments, service status and relevant refund or export data can be reviewed within the supported module scope. Exports can support further analysis and accounting processes. Klunivo is not a full accounting system and currently has no KSeF integration, Poland’s national e-invoicing system.